Lucknow: Taiwanese technology company ASUS hosted the Lucknow edition of its 2026 community event series, ‘Beyond Incredible with ASUS’, bringing together creators, gamers, technology enthusiasts and ASUS fans.
Held in Gomti Nagar, the event focused on innovation, creativity and next-generation computing technology. Participants got an opportunity to experience ASUS’ latest devices through hands-on demonstrations and interactive product sessions.
As part of its community engagement initiative, ASUS showcased products across its gaming, creator and premium computing portfolios, including the Zenbook, Vivobook, ProArt, ROG and TUF Gaming series. The demonstrations highlighted applications ranging from content creation and gaming to entertainment and everyday productivity.
Arnold Su, Vice President, Consumer and Gaming PC, ASUS India, said Lucknow has a growing community of creators, gamers and technology enthusiasts. He said the initiative was aimed at connecting directly with these communities and giving them an opportunity to experience the company’s latest technology.
A key focus of the event was ASUS’ dual-screen laptop category. The company showcased 14-inch and 16-inch Zenbook dual-screen models, designed to offer a two-screen experience within a laptop-sized form factor. The devices can be used in different configurations, including a horizontal mode and other screen orientations, depending on user requirements.
The company also highlighted performance and battery considerations alongside display capabilities in its dual-screen devices.
The event featured live creator demonstrations, gaming showcases, interactive product experiences and community discussions. Product walkthroughs included the ASUS Zenbook S14, Zenbook S16, Zenbook Duo, Vivobook 16, Vivobook S16, ProArt PZ14, ROG Zephyrus Duo, ROG Zephyrus G16, ROG Zephyrus G14 and ASUS TUF Gaming A14.
The demonstrations focused on performance, portability, design and AI-enabled features, while showcasing gaming and creator workflows.
Through the ‘Beyond Incredible with ASUS’ series, the company is engaging with creators, gamers and technology enthusiasts across Indian cities. The Lucknow edition was aimed at strengthening ASUS’ connection with regional communities and bringing its latest products and technology experiences closer to consumers.
